A few weeks ago we met up with Becca Lord Lyon the owner of this award winning plus size wedding boutique. Alongside her mum it was lovely to meet this down to earth duo full of enthusiasm and love for their little shop and all they are setting out to achieve. Here is our 5 minute mini interview we had with them telling us all about plus size bridal wear and the vision that has inspired them to go forth and fly the flag for curvy brides all over the world….

How did Edith & Winston Bridalwear come to life?

Having worked in bridal boutiques since 2010, I never ever got the chance to try on a gown because they rarely stocked a sample sized 16 plus. When it was my turn to get married I went to three bridal shops and only got to try on 4 dresses! It was heartbreaking and demoralising, as I was a high street size 14/16 I thought it shouldn’t have been so difficult. Eventually, my wonderful mum created my dress for me!

This was the start of my journey to opening Edith & Winston Bridalwear. It took around 2 years of researching designers I wanted to stock, and finding our premises. I opened the doors to Edith & Winston in November 2014, 4 years after finishing university and nearly a year after my own wedding day. I knew that I wanted things to change for the Plus Size bride in my local area and also to try and drive change within the wedding industry.

What drives your passion?

When we first opened, it would have been finding the most beautiful wedding dresses that fit me! Because I hadn’t had that experience myself, every time a dress arrived it made me love the bridal industry more. Eighteen months in, it’s the look on a bride’s face when she tries on a gown that fits. It’s truly wonderful seeing brides who may have had bad experiences find a gown that fits. Then there are brides who have put off appointments because they really don’t think I will have dresses they can try on. The brides I meet all have their own stories and I love to hear all about their plans. Some haven’t found samples to fit them before, some just have been too scared. They drive my passion, and also my passion to try and educate the bridal industry that the Plus Size bride is here and she’s loving all the modern gowns.

We have had so much luck with getting our message out there via print and online. The bridal industry is changing and every year more and more designers and gowns are available for a fuller-figured bride. I love seeing the industry move forward and become more inclusive.

So often, the images that Plus Size brides see are not ones that represent themselves. So it’s been important to me that I can create my own visual inspiration, working with Plus Size models. It all helps to give the bride the experience that she deserves and I hope that she will go away having had a wonderful time with us.

What designers do you stock and what sizes instore?

Our sample gowns instore range from a 16 to a 28, with our average sample size currently being a 22. The sizes we choose change to suit the brides that attend appointments; in the first year we noticed our average size was a 22, this year it’s a 26 and so our next set of samples will all be 26+. We know how important it is to cater to our brides needs and have gowns to fit everyone.

We stock Ronald Joyce and their sister collection Victoria Jane, Ivory & Co, Kelsey Rose and Plus Size specialist Callista.

edith and winston bridalwear

Have you had any favourite achievements since stepping into the big wide world of weddings?

We have two achievements that really stand out to us from our first year:

The first is that the general public voted that we had the best bridal range for the Plus Size Bride. This was so special to us, because it was voted for by our brides and that in our first year we won a Plus Size Award. We were not expecting it at all. The others in our category have led the way in bringing changes to the bridal industry and we were so honoured to be nominated alongside them. We went along to the awards ceremony in London and it was such an honour to win.

Edith & Winston Bridalwear

The second achievement I have to say would be a story about one of my lovely brides. She was a last minute bride and had been so nervous about going wedding dress shopping that she had left only 4 months until the big day! Normally, designers take around 4-5 months to deliver a dress, but luckily Jenny chose a Kelsey Rose ball-gown. Fortunately Kelsey Rose can rush order a gown in 3 months and it arrived with plenty of time for alterations. She went on to have the most beautiful wedding day and I was so pleased to have been a part of her day. She said that if she did it again, she wouldn’t worry about her appointment and visit much earlier. It’s so lovely that not only did we help her find her dream dress, but we changed her opinion of wedding dress shopping.

Every bride who orders from Edith & Winston are so special to us and we are so lucky to meet the most wonderful brides.

What are your top 3 tips for the plus size bride.

1.Research is the most important thing for a Plus Size bride to do. Research the shops in your area or within the distance that you are willing to travel. Find your local specialist boutiques, or stockists of the Plus Size designers like Callista. Ring them and confirm what size samples that they have in store, this will help put your mind at ease and help you enjoy your experience of wedding dress shopping. If you don’t have a stockist close by, call around and ask them what size their samples are. The rise of the Plus Size boutique has heavily influenced other boutiques and many are now carrying specialist collections aimed at the fuller figure.

2.Know that there are so many ways in which you can cover up the areas you don’t like, or show off the areas that you do. If you want to add sleeves, adapt a design, or create a bolero, it can be done! We have removed straps to show off shoulders and added sparkly belts to gowns when brides wanted more sparkle. Bear in mind that these changes will cost extra but it can be done, and you can make a gown unique to you.

edith and winston bridalwear
Image  Stephen McGowan

3.Believe that there is a modern style gown out there for you in a Plus Size. Don’t listen to anyone when they say that bridal wear for the Plus Size Bride is frumpy and old fashioned. That’s not the case anymore. Not only can you find a designer like Ronald Joyce whose collections go up to a size 30, there are some amazing Plus Size specialists out there. They have designed collections that will give you comfort and structure, and look just like the gowns you see in the boutique windows and in the magazines.

Find the Boutique in the heart of Knutsford  follow the link for address details- “contact us

Images by :
Toni Darcy – Feature image
Stephen McGowan – Material image
Teresa C Photography – “Santorini” image

 

Edith & Winston Bridalwear